Instacart, the grocery delivery startup, has a new feature called ‘Leave at My Door Delivery,’ which gives customers the option to have an order left by their door during a designated time frame instead of having an in-person hand-off. Instacart says it had been testing the opt-in feature in recent months and decided to add the option for all customers now because of increased demand for it in recent days.
Here’s How it Works: Customers can now opt-in to ‘Leave at My Door Delivery’ as part of their delivery options at checkout, and can also provide more specific delivery instructions like a gate code or apartment number. A real-time photo will alert customers when their groceries are at their doorstep.
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